Inside Blake Wilkey’s Shreddy Cart: Gear That Powers Legends 🤘

Meet Blake Wilkey, a man whose heart beats to the rhythm of a revving engine. Co-founder of Shreddy and a legend in the off-road racing community, Blake's journey from gearhead enthusiast to entrepreneurial icon is nothing short of exhilarating. In this feature, we dive deep into the life of Blake, exploring how his partnership with Aaron Birdwell (Co-Founder of Shreddy Lyfe) sparked a revolution in extreme sports culture and gave rise to a brand that's as fearless as the dudes behind it. Join us as we dive into the products that Blake swears by, and how his legacy continues to influence and inspire a community of fellow thrill-seekers.

Blake Wilkey’s Background and Rise to Prominence

Blake Wilkey's rise from a small-town racer to an extreme sports legend is nothing short of rad. Growing up in Southern California, Blake was immersed in the vibrant car culture from a young age. The thrill of pushing the limits and the adrenaline rush of the sport ignited his passion for off-road racing early on.

Blake blasted onto the scene with his viral "Urban Assault" video series, where he piloted his beastly 700-horsepower, custom-built 1967 Volkswagen Bug, famously dubbed "Land Shark," through the streets of San Diego (If you haven’t heard the story, Google it 😂here’s the video).

These jaw-dropping stunts showcased his epic driving skills and fearless attitude, quickly racking up millions of views.

Partnership with Aaron Birdwell

Beyond the wheel, Blake's entrepreneurial spirit revved up when he co-founded Shreddy Lyfe in 2016 with Aaron Birdwell. Starting in the kitchen of Aaron's home, these San Diego locals, deeply rooted in extreme sports, set out to create more than just a brand—they wanted a lifestyle that screamed adventure, adrenaline, and awesomeness. Initially sparked by making t-shirts of the OG Bug to help with the fallout from Urban Assault 1, the shred spread worldwide. Blake’s firsthand experience and passion for extreme sports were key in shaping Shreddy's killer identity and product line​.

Blake's impact on the extreme sports world extends far beyond his viral videos and first place finishes. His down-to-earth, innovative approach and dedication to the sport have inspired countless enthusiasts to chase their own adrenaline dreams.

Blake’s Shreddy Cart: Featuring Key Products

After many years in the off-road industry, Blake has found that the products listed below have not only directly supported Blake’s programs but have also proven their worth through thick and thin. From casual weekends in the desert to crossing the finish line after brutal races, these items have been put to the test. 

We, at Shreddy, are thrilled to extend promo codes under each category so you can save some hard-earned cash! Rest assured, you're investing in products we confidently stand behind. Shred on and shred safe, much love from the Shreddy team!

Apparel to Shred in : Shreddy Clothing

• Shreddy X Heatwave Lazer Face Crack/Black
• Shreddy X Heatwave XL Vise Crack/Black
• Shreddy X Heatwave Lazer Face Crack/Spectrum
• Diamond Pink Shirt (Mens)
• Neon Palm Tank (Mens)
• Stripes Sunhat (Adult)
• Wild Key Chain
• Box Logo Leather Clip Key Chain

Tools to get job done: Boxo

• BOXO X SHREDDY KOH OFF-ROAD ROLL | 80-Piece Off-Road Tool Bag and Tool Roll
• Motobox 5-Drawers | BAJA ShreddyBox 103-Piece metric Toolbox
• Combo Box 3-Drawers | BAJA ShreddyBox 159-Piece Metric and SAE Toolbox

Communications, which are key: Rugged Radios

• Rugged X Shreddy R1 Handheld Radio

Seats and Harnesses: PRP Seats

• Steering Wheel 2.0 Quick Release // NRG X Shreddy V3
• Shreddy 5.3 Harness - Cracked
• Shreddy 4.2 Harness - Cracked

And, last but not least, the most important of all, the LEGENDARY CROCS CHARMS 😂

Blake's Legacy and Influence

Blake’s influence is not confined to his stunts and business ventures. His ability to connect with fans and the community through social media has amplified his reach. Events like the premieres of "Urban Assault 3" in various locations, including Arizona, San Diego, and Tijuana, draw massive crowds and highlight his role in uniting the off-road community. These gatherings are more than just viewings—they're celebrations of a shared passion for the shred​ (Sand Sports Super Show)​.

In his own words, Blake expressed his gratitude and excitement for these community events: “We overcame so many obstacles on this, not only in the video but behind the scenes! It’s been pure madness to say the least! I appreciate the f**k out of everyone who supports us more than you know and this was merely a dream as a kid that’s came to reality! Shred on and Shred SAFE, much love!” This quote encapsulates his genuine connection with his supporters and his dedication to the sport.